Yes, it does seem rather pony. Very cheesy marketing too.I spoke to someone who sells the tent box and they warned me off it!
If it’s lightweight you want at a reasonable price point, I’d look at these Go Fast Campers – The world's not that scary. Go see. - [Leaving Land Cruiser Club]Hmm. The quick pitch looks similar to the Alu-cab and the bush company one. Given how heavy they are I’d rather not be having to put it on and off a lot but I do carry a canoe on a fairly regular basis. I’ll keep looking.
thanks for the suggestions!