I live in Canada. We have Warn as the big name go to winch. Don't know what size you are looking for, but a 17,000 lb is for unimog size truck! At least a 1 ton
or so. I have a Warn 9500 compressor winch on the front of my 60 series Land Cruiser. Out back I went with a Runva 11000 XP with wire rope. It was inexpensive, and
I did quite an extensive internet search of other users prior to purchase. The Warn was $1500 US, the Runva was $500 US. I found Runva was well respected in Indonesia,
Aus, and New Zealand.
To help out, go through company websites, research where they are built, indicator of how well. In the UK, if you have a smaller truck, go to Gigglepin4x4. They are competitors, have very high end Warn winches. I would think they would have a basic version as well.
I don't know anything of Rhino, so good luck. Personally, I'd not buy on ebay just cause it's cheap, but it looks like you have done some spec analysis. Good luck.