Think about the incentive to donate "no more ads" , thus the principal on which this forum was built screams not for profit . Pay £12 and the forum founder loses all possible revenue from advertisers . Personally i think this is wrong because i would be glad to think somebody somewhere is being duly rewarded for creating something we all enjoy .
How about we turn this post on its head by trying to think of a way the founder can make a few quid profit without hurting anyone's pocket and maybe a negative will become a positive .
To kick off here's my idea - Pay £12 and you get a few more smileys , and that's it , the only incentive , apart from the fact you want to support the site . Who cares about ads we see and ignore them 24/7 , 365 days a year so why not let the founder add that revenue to the voluntary donations thus ensuring the site will grow and prosper .